Currently, most marketing brochures and newsletters are using text and pictures in combination to attract a consumer’s attention. Some pictures are a combination of still and animated objects to better the chances of attracting a prospective customer. But, if there is anything advertisers and consumers have learned about marketing, television advertisements are still the best way to attract attention for a product and keep it in the consumer’s memory.
To fully understand why internet streaming videos are the next step in online marketing, we need to be able to grasp the objective of advertisers and the effects of the different methods of advertising.
To begin with, online advertising began mainly with newsletters in the form of emails or pop-up screens containing pure text and some inanimate pictures. As internet users became more and more accustomed to surfing the WWW, these newsletters and pop-up advertisements gradually turned into annoyances. Marketing newsletters started to look like junk mail and pop-up screens became similar to billboard advertisements that you see everyday.
Also, pop-up screens disturbs the rhythm of internet surfing. There you are browsing away when you see a link or article which you decide to follow or read. Just as you are about to click on it or just as you are in the middle of reading it, the pop-up appears and displaces your current browser window behind it.
In short, these common forms of advertising soon became major annoyances in most cases that anti virus software developers soon added anti pop-up features in their products thereby drastically reducing the number of consumers that these pop-ups were able to reach.
To add emphasis to the drive against pop-up advertising windows, Mozilla developed a built-in anti-pop up utility into their web browser, Firefox. Just as the pop-window is about to open, Firefox immediately denies the opening of thisnew browser window. Nowadays, I rarely see pop-up screens on my computer when I browse the www.
As far as email newsletters and advertisements are concerned, a similar phenomenon is occurring where they have suddenly evolved into what is known as junk mail or spam mail in internet language. Again, anti-virus protection software creators incorporated spam mail protection within their software while numerous sites in the internet make available free, downloadable anti-spam software.
The biggest blow to spam mail marketing was when e-mail providers decided to add anti-spam or spam blocking utilities in their website. As a result of these measures against pop-ups and spam messaging, an avenue in internet marketing is about to close.
This is where streaming video comes in. It is undisputed that television commercials are still the best way to attract attention. The advertiser needs to make the product look good in TV, but their primary objective is to attract the consumer’s attention. Their second goal is to make the video memorable enough so that the customer remembers the brand name when they have need of the product.
The most famous brand names like Marlboro succeeded in their advertising campaign videos so much so that people still remember the Marlboro man. In this advertisement, the first thing you see are wild horses running. This is quite an attention drawer since lots of people like horses even when they haven’t seen one in person.
The main advantage of videos is their ability to instill curiosity in a person. An apt demonstration of this ability is when people are seen stopping at display windows of stores that have television displays in them. When you see a moving picture, you are immediately interested in what it is all about and what will happen next. Even if you don’t stop in front of the display, you will spare a glance or two.
The uncanny part is this, in the instant that you see people gathered in front of something you haven’t seen yet, you will take time to look to satisfy your curiosity. However, if that display happens to be in your own neighborhood, you will gradually get accustomed to it and begin to ignore it.
This is the strength of internet marketing through streaming videos. It immediately grabs attention. The only thing that you as an advertiser have to do is to make the video interesting enough that it maintains or improves on that initial level of interest.
When the video is old enough to become common place, you replace it with a new one. Unlike pop-ups or spam messages or newsletters, they cannot become an annoyance because the first thing it does is to grab the consumer’s attention and curiosity.
With the use of videos, the consumer gets a clear picture of what your product or idea is all about. This is an added bonus to the attention grabbing feature of using videos for your marketing or advertising campaigns. When a consumer knows what you and your product are all about, they can begin to trust you.
After all, having the trust of your customer’s is better than the bottom line. A trusting customer is one who will patronize all your product lines. As good as your advertising video is, it is still the quality of your product that matters in the end.
About the Author:
Ron Randall
For more of the latest in cutting edge online marketing strategies and techniques to help you boost your profits visit blog http://ronjrandall.com
Article Source: ArticlesBase.com – Internet Video Marketing-discover the Latest Evolution in Online Marketing
|
|
Dark Horse Star Wars Shadows Evolution Comics Complete $7.99 |
|
|
New Legend T Shirt Evolution Indian Horse Native $23.95 |
|
|
New Legend T Shirt Evolution Indian Horse Native $23.95 |
|
|
New Legend T Shirt Evolution Indian Horse Native $23.95 |
|
|
New Legend T Shirt Evolution Indian Horse Native $23.95 |
|
|
470 Ford Mustang GT Evolution horse 4 PCS Patches Badge $15.99 |
|
|
Ford Mustang GT Evolution Runing horse Auto Badge Patch $0.99 |
|
|
THE EVOLUTION OF THE HORSE **** DOVER COLORING BOOK ** $2.25 |
|
|
The Nature of Horses: Their Evolution, Intelligence and $14.84 |
|
|
EQUESTRIANISM EVOLUTION Horse Rider Equestrian T-SHIRT $13.34 |
|
|
New The Offering T Shirt Evolution Horses Indian $23.95 |
|
|
New The Offering T Shirt Evolution Horses Indian $23.95 |
|
|
New The Offering T Shirt Evolution Horses Indian $23.95 |
|
|
New The Offering T Shirt Evolution Horses Indian $23.95 |
|
|
New Two Hearts Horses T Shirt Evolution $23.95 |
|
|
New Two Hearts Horses T Shirt Evolution $23.95 |
|
|
New Two Hearts Horses T Shirt Evolution $23.95 |
|
|
New Two Hearts Horses T Shirt Evolution $23.95 |
|
|
Fossil Horses: Systematics, Paleobiology, and Evolution $31.92 |
|
|
470 Ford Mustang GT Evolution horse 4 PCS Patches Badge $15.99 |
|
|
Lot 6 Dark Horse “STAR WARS Shadows/Empire” Evolution $6.00 |
|
|
470 Mustang GT Evolution Runing horse Seat Badge Patch $5.99 |
|
|
Dark Horse Star Wars Shadow Of The Empire Evolution #5 $2.74 |
|
|
1904 The Evolution of the Horse In America $12.49 |
|
|
6 Japanese Neo Geo Pocket Games Evolution Horse racing $29.99 |
|
|
470 Ford Mustang GT Evolution horse 4 PCS Patches Badge $15.99 |
|
|
470 Mustang GT Evolution Runing horse Seat Badge Patch $5.99 |
|
|
The Nature of Horses: Exploring Equine Evolution, Inte $5.13 |
|
|
The Evolution of the Horse Coloring Book, NEW PB $3.95 |
|
|
Cowboy Evolution Rodeo Horse Sticker Man Decal $3.99 |
|
|
HORSES “TWO HEARTS” ADULT T-SHIRTS EVOLUTION $23.95 |
|
|
HORSES “TWO HEARTS” ADULT T-SHIRTS EVOLUTION $23.95 |
|
|
HORSES “TWO HEARTS” ADULT T-SHIRTS EVOLUTION $23.95 |
|
|
HORSES “TWO HEARTS” ADULT T-SHIRTS EVOLUTION $23.95 |
|
|
Horse Riding Evolution Cowboy Car Window Sticker Decal $3.95 |
|
|
Pommel Horse Gymnastics Evolution T-Shirt $10.95 |
|
|
Pommel Horse Gymnastics Evolution T-Shirt $10.95 |
|
|
Pommel Horse Gymnastics Evolution T-Shirt $10.95 |
|
|
Pommel Horse Gymnastics Evolution T-Shirt $10.95 |
|
|
Pommel Horse Gymnastics Evolution T-Shirt $10.95 |
|
|
Historic Print (L): Evolution of sickle and flail – 33 horse team harvester, cutting, threshing and sacking $57.00 This is a museum quality, reproduction print on premium paper with archival/UV resistant inks. Date: c1902.Subject: Notes: Stereo copyrighted by Underwood & Underwood. No. 4. Ph. Ind.; Farm machinery; Farms…; Geogr.Format: SOURCE: Library of Congress… |
|
|
Historic Print (L): Evolution of sickle and flail – 33 horse team harvester, cutting, threshing and sacking $57.00 This is a museum quality, reproduction print on premium paper with archival/UV resistant inks. Date: c1902.Subject: Notes: Stereo copyrighted by Underwood & Underwood. No. 6. Ph. Ind.; Farm machinery; Farms…; Geogr.Format: SOURCE: Library of Congress… |
|
|
Historic Print (L): Evolution of sickle and flail – 33 horse team harvester, cutting, threshing and sacking $57.00 This is a museum quality, reproduction print on premium paper with archival/UV resistant inks. Date: c1902.Subject: Notes: Stereo copyrighted by Underwood & Underwood. No. 3. Ph. Ind.; Farm machinery; Farms…; Geogr.Format: SOURCE: Library of Congress… |
|
|
Music from the ONCE Festival, 1961-1966 [Box Set] $64.95 Ann Arbor, Michigan, seems an unlikely site for the establishment of a major avant-garde festival that would shake the new-music community. Tucked away in America’s heartland, the city is equally removed from the Eastern metropolises whose artists pride themselves on sensing the pulse of the times, and from the nonconformist West Coast. Yet during the 1960s Ann Arbor played host to one of the most… |
|
|
The Offering Mountain Evolution T Shirt Native American $35.00 The Mountains Evolution style provides MULTI Image Layering, ” Soft Style”, Tag FREE, Best Quality. The Mountain is a manufacturer of high quality, hand dyed garments. They are 100 percent heavy weight cotton. All shirts are pre shrunk and hand dyed to provide years of durable wear. With hand dyed shirts , each is unique and colors may vary slightly. The Mountain prints with a unique process that … |
|
|
Legend T-Shirt by Mountain Evolution 100% ring-spun Cotton fits Adult Sizes $35.00 100% Ring spun cotton “soft style” adult tee. Earth friendly inks were used in this silk screen process. Multiple prints required to make each shirt. Label information on the inside of shirt, not on a tag. These are a fitted shirt, if you are looking for a more loose fit please order 1 size larger…. |
|
|
T-Shirt Mens Black Evolution – Horse Racing Sports This Horse Racing T-Shirt has undergone extensive quality control before reaching you. We have over 10 years experience in selling shirts on the internet. The shirts are created by us and are even customizable! Just contact our great customer service for any inquiries…. |
|
|
Little Snoopy 1.5 Figurine – Grandson $1.79 Hallmark Studio B’s Little Snoopy figurine is the perfect baby gift and momento. Features Little Snoopy with a slice of birthday cake! This is a delightful addition to any Peanuts, Snoopy, or ceramic figurine collection! “Grandson–you’re a treat! Happy Birthday”… |
|
|
Kaiser Sea Horse SKE-015 Ultra Rare Yu-Gi-Oh Starter Deck Kaiba Evolution $0.48 “If you Tribute Summon a LIGHT monster, you can treat this 1 monster as 2 Tribute Monsters for the Tribute Summon.” Rarity: Ultra Rare… |
|
|
Kaiser Sea Horse – Evolution Kaiba Starter Deck – Ultra Rare $1.11 YuGiOh Starter / Structure Decks and Singles – Starter Deck Single Cards! If you Tribute Summon a LIGHT monster, you can treat this 1 monster as 2 Tribute Monsters for the Tribute Summon…. |
|
|
The Rise of Horses (Hardcover) $65 One of the world`s leading experts on horse evolution traces the origins, evolution, and diversification of the equines.Long domesticated, related to rhinoceroses, and descended from a creature the size of a hare, horses are a fascinating stu… |
|
|
Amazing Horse Facts & Trivia (Hardcover) $9.24 Looks at every aspect of the horse, discussing its evolution, biology, history, characteristics, behavior, and relationship with humankind in the areas of work, sport, and leisure, providing essential facts, trivia, and lore. |
|
|
Thermochronological Methods (Hardcover) $198 Over the course of the past half century, thermochronology (or thermochronometry) has developed from merely fission-track dating and being “a hobby-horse of nuclear physicists” to a broad field incorporating a whole spectrum of low-temperature radiomet… |
|
|
Horses $12.61 Stunning full-color photographs paired with comprehensive, engaging text give readers an inside look at some of the most majestic creatures on earth, from their important role in world history to their evolution over millions of years–and everythin |
|
|
Mustang (Paperback) $10.24 A history of the wild horse in America traces its evolutionary origins in North America through its roles in both war and peace times, in an account that seeks to raise awareness about the challenges of their diminishing territories and a proposal to e… |
|
|
Horses (Paperback) $12.86 Describes the physical characteristics, different types, and evolution of horses; where they are found; and how humans have used them throughout history. |
|
|
Horses $17.71 Stunning full-color photographs paired with comprehensive, engaging text give readers an inside look at some of the most majestic creatures on earth, from their important role in world history to their evolution over millions of years–and everythin |
|
|
Vic Chesnutt/Elf Power/The Amorphous Strums – Dark Developments [Digipak] [10/14] * $15.99 Disc 1:MysteryLittle FuckerAnd HowTeddy BearWe Are MeanStop The HorseBilocating DogMad Passion Of The Stoic, ThePhil The Fiddler – (with Elf Power/The Amorphous Strums) |
|
|
Horse Senses (Hardcover) $33.91 Horses perceive the world differently from humans because their senses developed differently through evolution to cope with different ways of living and surviving. Horses are essentially prey/flight animals. The horse’s senses therefore determine… |
|
|
Malamute – Breathe Deeply, Horse [7/29] $13.84 Disc 0:No track list available |
